TPU #11: Writing for the Ears: How to create podcasting scripts that keep listeners listening
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Click here to download this episode.
I recently recorded a segment for Dailysonic. It was a little out of my comfort zone since the podcast is more of a scripted NPR-style thing. I usually just draw up an outline and then talk. This needed a different flow and structure.
I was reminded of an important principle when it comes to writing/scripting your shows:
Writing for the ears is different than writing for the eyes
When you write and speak something, the listeners needs to be able to understand it the first time around. Writing your podcast for the ears will keep your listeners listening. In this episode I outline several tips on how to do this.
Wall Street Journal Article (this is the perspective from the other side of the issue)
Adam Varga said,
wait wait wait?? writing for the ears? that’s crazy talk!!!