TPU #20 | How to Preserve the Relationship with Your Audience When You Use Your Podcast for Profit or Promotion
Click here to download this episode.
On this episode of Podcasting Underground:
- How to leverage your podcast for profit and promotion without ruining the relationship with your audience
- A lesson that you can apply to your own podcast and business…learned from my weeks of absence from this podcast
- A podcast promotion tip
There’s been a lot of discussion on the internet and elsewhere about the importance of disclosure in social media and word of mouth marketing. Companies have been getting in trouble and the FCC has chimed in to warn about the necessity for disclosure.
The relationship you have with your audience is the true value of your podcast. This relationship is based should be based on trust (the true source of your business or personal brand). If you build a strong brand you can leverage it to make money and promote yourself. There is nothing wrong with benefiting from the hard work you put into your show, especially if it keeps you motivated to continue producing quality content. But how do you do this without ruining the trust you have with your audience?
I’ll outline 7 ways to preserve trust and relationship with your audience, even when you leverage your influence
Links to things mentioned in this episode:
- Unleashing the Idea Virus by Seth Godin
- Social Media Club
- PodCamp NYC
- My blog post about Pull Marketing
- Should your blog and podcast be on the same blog/site?
- Pingomatic
- Auto ping pingomatic with rpc.pingomatic.com
Send comments and feedback to 206-222-1585
dpeach said,
February 13, 2007 at 11:48 am
Welcome back Jason!
I was excited to see iTunes downloading your show.
I blog and podcast on two different sites. My blog links to the podcast, but the podcast does not link back to the blog. My podcast is pretty specific but my blog is general. I figure I can pull people from my blog to my podcast, but my podcast specific audience would not, necessarily, be interested in my blog.
The podcast is Missionary Talks which is an interview show with missionaries. http://www.missionarytalks.com
The blog is My Thought Spot which has little to do with missionaries other than I am one. It is more about running than anything, but it is just a general blog. http://www.mythoughtspot.com
Thanks for the tips!
Jason said,
February 13, 2007 at 2:48 pm
dpeach,
That’s an great example of when it is best to have two separate sites. It sounds like your branding and purpose for each of the properties was such that two separate blogs/sites made more sense.
Jason